Book Printers on Layout Mistakes to Avoid

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September 3, 2015
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book printingWhen it comes to publications, the layout is one of the most crucial design and technical elements to work on. It speaks a lot of the visual presentation of the contents of your book. The inability to work on it well will return a poor production output, a visually unappealing book and worse an illegible print. There are a lot of mishaps and mistakes that authors and fellow creatives make when they take on such task. Let’s take them on one by one as enumerated by London’s elite group of book printers for us to know what to avoid, what to fix and what to work on.

Blank Right Hand Pages – It is common for most books to have a blank left hand page. However, what is not acceptable is one’s failure to optimize the right hand pages as this is where the reader’s eyes initially lead to. This is a major no-no on publications.

Inconsistent Formats – Everything from alignments, spacing, margin, indentation, font styles, borders and whatnot must be consistent all throughout. It will look particularly messy and unprofessional if you do so otherwise.

Messy Headers – Either you have it or you don’t. It’s mostly a personal choice but once you choose to have text on the headers, it must be consistent. Oftentimes the title of the books, the chapter or the author’s name is printed up top.

Poor and Incoherent Folios – Folios are another word for page numbers. When printing, see to it that you put them where they belong. Remember that there are pages that must be left blank while others must furnish Roman numerals instead of the usual digits.

Odd Numbered Left Hand Pages – As mentioned earlier, the right hand side is where the eyes of the reader automatically direct to. This makes it sill to start your page on the left hand side thereby having odd numbered pages on the left and even ones on the right. The rule of thumb in book printing is to have the first page printed on the right hand side.

Failure to Justify – Especially for text heavy publications, everything must be justified. It provides for a formal, clean and sleek look. This is one of the simplest and basic rules to book layouts.

Absence of Bleed – Book printers would also like to stress about the importance of the bleed marks. These are outer parts of the printed pages that will be cut off during production and are meant as allowance for any production inconsistencies and paper movement.

Book Printers on the Worst Publishing Blunders Authors Could Make

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July 14, 2015
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When it comes to getting your work published, creators need to remember that there is more to it than just writing or compiling your work. For many, this is a once in a lifetime opportunity. Not everyone gets to print and spread their masterpieces to the world. It most definitely has to count and you cannot achieve that if you take a side step or a wrong turn during the process. You need not only to know what to do but you also have to be aware of the blunders so you can avoid them on their tracks. To help you with that, book printers in London have spilled about the worst publishing blunders authors make.

Failing to double, triple and even quadruple check…

Yes a lot of editing, revising and proof reading will have to be done in order to ensure that your book is free of errors both content wise and grammar wise. Once it has been printed, there is no going back. This is what your editors, copyeditors and beta readers are for.

Putting minimal effort on the cover art …

Although the cover is not everything, it matters a lot. Given that the visual detail and appeal that it gives a publication, they have to be carefully selected to invoke interest and curiosity over the contents. After all, people see the cover first before they get to read what the pages hold.

Going crazy over typefaces…

Avoid using small and heavily fancy fonts. You have to make reading a breeze and easy on the eyes. To do that, clear and simple fonts will have to be used for the main content of your book. Curly and detail heavy fonts will eventually tire the eyes and reading becomes a chore instead of entertaining. They can still be used but should be limited.

Quantity over quality…

Because budget will always be a thing of concern, many authors plunge into this pitfall. It has to be remembered that the reach is rather temporary. Once your poorly done and manufactured material has slowly suffered wear and tear, readers tend to pick them up less. You want them to last. Make your resources count and go for quality all the time.

book publishingMismatched publication type…

Book printers would like to remind authors that today’s generation is composed of varying readers who each prefer a certain kind of publication output: hardback, paperback and digital. Publish your work on a platform that hits the preference of your readers.

Check out this site for quality book printing www.bookprinting.co.uk.

 

Hardback Book Printing Mishaps to Avoid

hard-back-book-printingHi there bookworms and passionate writers! It is of no secret that hardcover publications hold a very special place in our hearts. That’s not just for the reason of durability and aesthetics but also for preference. To each and his own right? For the readers out there as well as to aspiring authors, have you ever wondered how hardback book printing is done? No? Yes? Let’s take a little trip and find out some answers.

Unlike paperbacks, hardbound publications tend to be more long lasting. They have more durability in them given the materials used for the cover. At the same time, many of these tend to be bulkier and heavier. The reason for such is because fatter books tend to need the extra amount of durability to hold them together so they most likely end up having such covers. The process in printing and manufacture is a little similar to paperbacks but this type has an added touch which we call the jacket sleeve. It’s that piece of leather, cloth, paper or card stock wrapped around the book that contains the title, art, plot summary, author and other pertinent details. It can be removed or not but most people would prefer the former as it not only shields the book but also helps retain its value.

Just like any other task, people also tend to commit mistakes during hardback book printing. To warn you about that, we got them all written down below.

  • Failure to Quality Check Materials Used

As mentioned earlier, hardcovers are generally more durable but that will cease to be the case if poor raw materials have been placed into production. Check and validate this with your chosen manufacturers.

  • Weak Adhesive or Stitching

We all hate it when a page easily rips off or the entire body slips out of the cover. Yikes! To avoid this from happening, only make use of the right type of and a strong adhesive or stitching.

  • Not Going for the Best Printers

Always look for and hire the best printing companies otherwise all of your efforts will be wasted. You can’t expect greatness from a team who does not have it. Research and ask around for the best people and companies.

  • Skimping Quality to Save on Costs

Lastly, hardback book printing can turn from exciting to sour if you choose to slash down quality just so you could save some pennies. Don’t.

Self Publishing Companies on Factors to Choosing the Kind of Material for Your Book

self publishing companyWhen you enter a shop or library and pan your eyes from one shelf to another, you will come to realize that books come in many forms, colors, sizes, materials, contents and purposes. Of all of these, one of the first things that you will notice visually would have to be the material in which they were made of. Is it a paperback or a hardback? Does it use newsprint or white paper? Matte or glossy? Does it come in colored pages or strictly black and white? There are various factors that bring out these differences according to BookPrintingUK and below are a list of them.

1st Factor: Purpose – The way in which your book is to be used will immensely affect the materials chosen for it. Oftentimes those that are used on a regular basis or have a rather thick body take on a hardback for added sturdiness and protection. A photography and travel portfolio or recipe collection on the other hand may take on glossy and full colored pages to better showcase the images that they contain.

2nd Factor: Need – What are your needs? What does your project call for? This is a case to case basis and can only be answered by you. Say you are taking on a special project like your class yearbook. Whether you go for grayscale or full color, matte or glossy pages and soft or hardback, that will depend on what you need and what you like.

3rd Factor: Budget – Not everything is for everyone. Color comes at a higher price. The thicker, the glossier and the more ink absorbent the paper is then the pricier it becomes. Hardbacks also cost more. One’s budget will surely affect the choices you make because you need to make the most of what you have and make it work as best as you can.

4th Factor: Market – Your target market or the end user of the book you are publishing have preferences. You need to study what those are and choose materials that correspond to that otherwise you risk dropping sales and no one wants that.

5th Factor: Appeal – Lastly, the choice and combination of materials create varying appeals according to self publishing companies. Depending on what you want to achieve, you can mix and match various materials of your book to get the desired effect.

Factors and Details to Think About When You Print Your Own Book

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February 13, 2015
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printing your bookWhen you print your own book, a lot of factors and details have to be dealt with and decided on. A process has to be undergone after all and one has to ensure that all things are in their rightful manner to garner the best output there is. Missing one of these can truly be detrimental as creating any publication is no easy feat. It isn’t anywhere near play time either. Take a look below and see if you’ve missed any of the important details to creating your masterpiece!

BUDGET – When you go about printing your book, a budget has to be set up. This is necessary since expenses will be present and resources as we all know can be limited. No one wants to waste what they have. Plus, the amount of financial resources available greatly dictates all the other factors in this list.

MANUSCRIPT – Typing in the last few sentences to your work isn’t the end of it. You have to bring it to an editor for examination of loopholes and errors and then to a copy editor who checks for any grammar faults. It has to be well polished. Besides, do you want to print a piece that’s only half done?

COVER – Choosing a good cover is essential as it embodies the contents of the piece and is what most people often encounter first. It has to evoke interest well. At the same time you have to choose between getting a hardback or a paperback cover.

GRAPHICS – Some books are loaded with images and illustrations. Others have a few while others don’t have at all. You should be certain that all the files and images are ready and tastefully done to complement the book content.

FONT STYLE – You want a legible and readable publication therefore choose basic fonts for the contents and limit fancy ones to chapter titles. They should also be big enough so readers don’t have to squint their eyes.

LAYOUT – Once all the other aspects are done, a layout will be necessary. This pertains to the overall look and placing of the different parts of your book. A professional artist is necessary for this.

BINDING – Depending on your preference, need and budget, you will have to pick among the various binding types. You can go for stitched, adhesive or stapled books. There is no one size fits all and each is advantageous for various reasons.

MANUFACTURER – When you print your own book be sure to only go to trusted manufacturers or publishing companies. Seek quality and not just quantity and affordability.

A Note for Authors: Self Publish and Book Printing

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November 12, 2014
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For many authors and writers out there, the modes for publishing their works have become broader over time all thanks to technology and the modernization of printing equipment. Self publish book printing has become a means for many artists these days but what is it and how does it to one’s advantage? Find out as you read on below.

To self publish your book means that one independently publishes their own work and at their own expense. It may sound daunting at first but it has benefited a lot of authors today with the use of the right techniques and correct performance of necessary tasks. Listed here are a few of these for your perusal.

  • self publish book printingIt all begins with your draft. Every story, novel and work begins here. Even after having typed your last sentences, one has to continue to write. Remember that much of writing a novel involves editing. You do not want to have your book printed and later on discover the errors in it. You have already wasted money, time and energy by then. There is a reason why we need proofreading. You have to clean up your manuscript first. Many books have been tossed up halfway unread. Don’t let this be true to you as well.
  • Get a decent and good cover. If you have a flair for designing, drawing, illustrating and tinkering with relevant computer programs then you can do this on your won otherwise find someone who can. There are thousands of publications worldwide and it is easy for a novel to get lost. You want to stand out and in most cases this is achieved through a good cover. After all, readers get a glimpse of the cover first before the story.
  • Find a quality and trustworthy printing company. Once all other details on your novel have come into completion then you want to have the output produced and manufactured by only the best. Quality is necessary because no one wants to get a book that falls apart, is unreadable and looks plain mediocre. Get good value for your money with a trusted company.
  • Take advantage of digital books. These are not only easier to supply but they too are faster to deliver with only a touch of a button. You can add this on top of your printed book so you can cater to readers who enjoy flipping through pages or swiping through screens as they read.

Hopefully the above, self publish and book printing tips have helped. Good luck and we’ll wait to see your book on the shelves!

Ideas for Your Next Paper Bookmark Design

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August 15, 2014
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Are you planning to use the trusty good old bookmark for an event, a party, a promotional campaign, a present or simply for one’s own reading needs? Well we’ve got some ideas up our sleeves for your next paper bookmark design. Go on and scroll down. You might find something useful.

THE THOUGHT CARD – With the equipment that we have today, it is fairly easy to print unto all types of paper or engrave on different metal varieties. With this you may choose to add quotes and famous sayings, inspirational thoughts, book and movie lines or even a short message. Choose a font of your choice too!

paper bookmarksCHARMS AND BLINGS – You may opt to add some zing into your bookmarks by using ribbons in different colors and patterns. Beads and charms of varied figures will also look dashing and creative.

THE NAME GAME – If you want something that is really personalized and unique then use the name of the recipient (or even yours for personal use) and have it printed or engraved in a fancy typescript.

PATTERN MIX – Go loco with different pretty patterns. You can use one or a combination of many. Ever heard of the print on print fashion trend? It applies to bookmarks too!

ALL OUT LAYOUT – If you want to try your luck on creating a layout with a certain theme (i.e. floral, fairy tale, beach, vintage, etc.) you may do so by using various editing software. Don’t know how to use one? Don’t worry for there are shops with employed layout artists to help you.

GO CUT OUT – Another option is to choose a specific figure or image such as that of a heart, a dolphin, a flower, a butterfly etcetera and have a portion of it cut out so that it could be slipped into the pages of a book.

WHY NOT ORIGAMI – Have you ever tried the infamous art of paper folding? Well this crafty activity is also a fun design for your bookmarks. Use special quality and designed paper for this. There are various patterns available for this.

PHOTO DIARY – Is there a photo that you like or a certain image that caught your attention? Well you can use that and more for your paper bookmark design. Use one or even a collage of your favorite ones!

So which paper bookmark design appeals to you most?

 

 

Ideas on Promotional Bookmarks for Marketing Purposes

Promotional bookmarks are a great marketing tool for advertisers and businesses. Why? They are very affordable. They are easy to customize. They are easy and fast to produce. They can communicate messages well. They are functional. The list goes on and on. In fact they are considered a classic and traditional method of marketing that never goes out of style. They may be simple but they work well. If you want to use them for your own business or event then you better read up on the following ideas on promotional bookmarks for marketing purposes.

starhsbcBE WISE WITH YOUR THEME – The key is to choose a theme that aligns with the goal for which you choose to succeed at. Do you want to increase sales of an already available product? Or are you aiming at promoting a new offering? Maybe you want to increase brand awareness? Know your goal and choose theme that drives with it.

USE HUES TO YOUR ADVANTAGE – Have you ever heard of color psychology? Certain hues tend to produce and give subliminal messages. For example, blue is a popular color used in many company logos because it emanates loyalty and reliability. White is used in hospitals because it’s about neatness, purity, peace and comfort.

MAKE USE OF FIGURES TOO – There is also such a thing as figure psychology. Circles denote unity, continuity and infinity. Triangles and pyramids are famous symbols for stability and power. Squares and rectangles go for procedure, processes and harmony. These can be used on their own or as a combination.

BE CREATIVE WITH SHAPES AND SIZES – A typical promotional paper bookmark is rectangular in shape but it does not mean that you should get constricted with this. Choose a fancy figure like a star, heart, circle or even a silhouette of your company logo or the product you are advertising. Say for example your business sells ice cream, you may choose to make ice cream on a cone shaped bookmarks!

DON’T FORGET THE IMPORTANT DETAILS – Of course, putting in some messages, catchy advertising and contact details are necessary. Be sure that all the texts contained are readable and clear.

GO TO A TRUSTED SHOP – Lastly, be sure to find a reputable and noteworthy shop that customizes and makes the said promotional bookmarks. You would not want to put all your effort to waste because the output differed from what you initially foresaw it to be.

DIY Fabric Bookmark Tutorial

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May 30, 2014
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Best Color and Design Options for Promotional Bookmarks

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February 26, 2014
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Did you know that colors have an impact on people? This is what we call color psychology and it plays a huge part in the marketing, advertising and branding world. Have you ever asked how certain brands choose their logo colors and why certain hues are used for television commercials, banners, posters, flyers and promotional bookmarks?  Do you want to know how the said colors affect one’s mood, opinion and impression of products, services and brands? If your answer is yes then the details and information below will surely interest you!

BLACK symbolizes authority, power and formality. It is the easiest font color to read and is easy on the eyes. Too much of such a dark hue though can come gloomy, intimidating and sad. But with the right elements such can be used to exude mystery. If that’s what your campaign is going for then black will be your dominant element.

GRAY is a very neutral and conservative choice. It is not advisable to use it alone. It is, although, a good hue to use in order to make the other elements of a design pop out better. Grays too do well as neutralizers for very powerful layout elements.

WHITE is all about purity, simplicity, fairness, cleanliness structure and organization. It creates calmness and peace but too much white can also come bland and boring. It is used to often create contrast and neutralize dark and bright colors. It is also furnished to add light and brightness.

RED is very dynamic, energetic and attention grabbing. It connotes excitement and passion. This is why red is always related to love, hearts and Valentine’s Day. It can also denote strength and power. It is a very dominant hue but should be used carefully. Too much of it can be overwhelming though. Bright reds too are painful to the eyes in the long run so avoid putting your text on such a background.

BLUE is all about honesty, trust and dependability. Have you noticed how most social networking sites have blue logos (i.e. Facebook and Twitter)? The same holds true for your computer’s default desktop themes. Blue is also calm and easy on the eyes.

bookmarks colorsYELLOW is bright, happy, illuminating and provides for mental clarity, analytical thinking and memory. This is one of the reasons why the infamous Mongol Pencil brand has yellow as its body color.

GREEN is all about nature, healing, peace and health. It would be no wonder why many hospitals and clinics go for some green in their logos. At the same time it is easy on the eyes. Take a look at your black boards for example!

METALLIC symbolizes class and elegance. This type of metal bookmarks are often the chosen by banks, social organizations and high end corporations.

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