Category name:promotional bookmarks

Ideas on Promotional Bookmarks for Marketing Purposes

June 18, 2014 / No Comments

Promotional bookmarks are a great marketing tool for advertisers and businesses. Why? They are very affordable. They are easy to customize. They are easy and fast to produce. They can communicate messages well. They are functional. The list goes on and on. In fact they are considered a classic and traditional method of marketing that never goes out of style. They may be simple but they work well. If you want to use them for your own business or event then you better read up on the following ideas on promotional bookmarks for marketing purposes.

starhsbcBE WISE WITH YOUR THEME – The key is to choose a theme that aligns with the goal for which you choose to succeed at. Do you want to increase sales of an already available product? Or are you aiming at promoting a new offering? Maybe you want to increase brand awareness? Know your goal and choose theme that drives with it.

USE HUES TO YOUR ADVANTAGE – Have you ever heard of color psychology? Certain hues tend to produce and give subliminal messages. For example, blue is a popular color used in many company logos because it emanates loyalty and reliability. White is used in hospitals because it’s about neatness, purity, peace and comfort.

MAKE USE OF FIGURES TOO – There is also such a thing as figure psychology. Circles denote unity, continuity and infinity. Triangles and pyramids are famous symbols for stability and power. Squares and rectangles go for procedure, processes and harmony. These can be used on their own or as a combination.

BE CREATIVE WITH SHAPES AND SIZES – A typical promotional paper bookmark is rectangular in shape but it does not mean that you should get constricted with this. Choose a fancy figure like a star, heart, circle or even a silhouette of your company logo or the product you are advertising. Say for example your business sells ice cream, you may choose to make ice cream on a cone shaped bookmarks!

DON’T FORGET THE IMPORTANT DETAILS – Of course, putting in some messages, catchy advertising and contact details are necessary. Be sure that all the texts contained are readable and clear.

GO TO A TRUSTED SHOP – Lastly, be sure to find a reputable and noteworthy shop that customizes and makes the said promotional bookmarks. You would not want to put all your effort to waste because the output differed from what you initially foresaw it to be.

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